SERVICENOW INC (NOW) Stock Institutional Trading Activity


SERVICENOW INC (NOW) position changes reported by tracked institutional filers across multiple SEC 13F reporting periods. Based on recent SEC 13F filings (Q4 2025), investors with some of the largest reported share count changes include Polen Capital Management, Tiger Global Management, Renaissance Technologies LLC, Parnassus Endeavor Fund, and Torray Fund. Explore insights into buying and selling patterns, position changes, and investment conviction levels to understand institutional trading behavior and market dynamics.

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Portfolio quarterNameTypeQuantityRemainingReported stock balance
Q3 2021Lone Pine CapitalSell-274,8572,193,941$1,365,224
Q3 2021Polen Capital ManagementSell-443,4433,067,253$1,908,660
Q2 2021Hillman Value FundBuy506506$278
Q2 2021Fundsmith Investment ServicesBuy9,7839,783$5,376
Q2 2021Sequoia Financial AdvisorsBuy2,06516,131$8,865
Q2 2021Viking Global InvestorsBuy579,8501,482,387$814,646
Q2 2021Tiger Global ManagementBuy50,2402,206,240$1,212,439
Q2 2021Lone Pine CapitalBuy990,0732,468,798$1,356,728
Q2 2021Polen Capital ManagementBuy156,1603,510,696$1,929,303
Q1 2021Joho CapitalBuy1,0806,690$3,346
Q1 2021Sequoia Financial AdvisorsBuy42014,066$7,035
Q1 2021Renaissance Technologies LLCSell-261,000110,300$55,162
Q1 2021Viking Global InvestorsBuy134,430902,537$451,368
Q1 2021Lone Pine CapitalBuy268,1391,478,725$739,525
Q1 2021Tiger Global ManagementBuy513,0002,156,000$1,078,237
Q1 2021Polen Capital ManagementBuy99,8063,354,536$1,677,637
Q4 2020Joho CapitalSell-60,3905,610$3,088
Q4 2020Sequoia Financial AdvisorsBuy9713,646$7,511
Q4 2020Viking Global InvestorsBuy99,614768,107$422,789
Q4 2020Lone Pine CapitalSell-560,3151,210,586$666,343
Q4 2020Tiger Global ManagementBuy154,1001,643,000$904,356
Q4 2020Polen Capital ManagementBuy63,5213,254,730$1,791,501
Q3 2020Sequoia Financial AdvisorsBuy13,54913,549$6,571
Q3 2020Tiger Global ManagementBuy765,9001,488,900$722,117
Q3 2020Lone Pine CapitalSell-18,1341,770,901$858,887
Q3 2020Polen Capital ManagementSell-234,4013,191,209$1,547,736
Q2 2020Meritage GroupBuy549549$222
Q2 2020Sequoia Financial AdvisorsSell-17,8810$7,980
Q2 2020Renaissance Technologies LLCBuy189,500371,300$150,399
Q2 2020Tiger Global ManagementBuy165,300723,000$292,858

Frequently asked questions about NOW activity

  • Which institutional owners are buying NOW?

    Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.

  • What does "buy" mean in NOW activity?

    "Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).

  • Is institutional interest in NOW increasing?

    Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.