SERVICENOW INC (NOW) Institutional Ownership Changes & 13F Activity
SERVICENOW INC (NOW) institutional ownership data tracks hedge funds, asset managers, and other institutional investors based on recent SEC 13F filings (Q1 2026). This page analyzes institutional buying and selling activity, new holdings, and sold-out positions among tracked filers. Notable filers include Polen Capital Management, Akre Capital Management, Tiger Global Management, Vulcan Value Partners, and Renaissance Technologies LLC.
| Portfolio quarter | Name | Type | Quantity | Remaining | Reported stock balance |
|---|---|---|---|---|---|
| Q1 2019 | Lone Pine Capital | Sell | -936,223 | 1,705,894 | $420,486 |
| Q1 2019 | Tiger Global Management | Sell | -304,054 | 799,600 | $197,093 |
| Q1 2019 | Sequoia Financial Advisors | Buy | 324 | 25,209 | $6,214 |
| Q4 2018 | Renaissance Technologies LLC | Sell | -744,700 | 75,200 | $13,389 |
| Q4 2018 | Tiger Global Management | Sell | -541,446 | 1,103,654 | $196,506 |
| Q4 2018 | Lone Pine Capital | Sell | -524,520 | 2,642,117 | $470,429 |
| Q4 2018 | Thunderbird Partners | Buy | 136,968 | 136,968 | $24,387 |
| Q4 2018 | Sequoia Financial Advisors | Buy | 24,885 | 24,885 | $4,431 |
| Q3 2018 | Renaissance Technologies LLC | Sell | -1,477,300 | 819,900 | $160,397 |
| Q3 2018 | Lone Pine Capital | Buy | 152,384 | 3,166,637 | $619,489 |
| Q3 2018 | Tiger Global Management | Buy | 121,000 | 1,645,100 | $321,831 |
| Q3 2018 | ARK Invest | Sell | -3,309 | 33,152 | $6,486 |
| Q2 2018 | Tiger Global Management | Buy | 1,166,300 | 1,524,100 | $262,862 |
| Q2 2018 | Lone Pine Capital | Buy | 337,135 | 3,014,253 | $519,868 |
| Q2 2018 | ARK Invest | Sell | -6,057 | 36,461 | $6,288 |
| Q1 2018 | Lone Pine Capital | Sell | -1,439,075 | 2,677,118 | $442,929 |
| Q1 2018 | Renaissance Technologies LLC | Buy | 933,400 | 2,297,200 | $380,072 |
| Q1 2018 | Tiger Global Management | Sell | -468,500 | 357,800 | $59,198 |
| Q1 2018 | ARK Invest | Buy | 20,023 | 42,518 | $7,035 |
| Q4 2017 | Lone Pine Capital | Sell | -1,155,428 | 4,116,193 | $536,710 |
| Q4 2017 | Renaissance Technologies LLC | Sell | -598,500 | 1,363,800 | $177,826 |
| Q4 2017 | Tiger Global Management | Buy | 294,999 | 826,300 | $107,741 |
| Q4 2017 | ARK Invest | Buy | 10,927 | 22,495 | $2,933 |
| Q3 2017 | Lone Pine Capital | Buy | 2,050,681 | 5,271,621 | $619,574 |
| Q3 2017 | Tiger Global Management | Buy | 531,301 | 531,301 | $62,444 |
| Q3 2017 | Renaissance Technologies LLC | Buy | 254,200 | 1,962,300 | $230,629 |
| Q3 2017 | ARK Invest | Buy | 3,855 | 11,568 | $1,360 |
| Q2 2017 | Lone Pine Capital | Buy | 3,220,940 | 3,220,940 | $341,420 |
| Q2 2017 | Renaissance Technologies LLC | Buy | 635,500 | 1,708,100 | $181,059 |
| Q2 2017 | ARK Invest | Buy | 4,097 | 7,713 | $818 |
Frequently asked questions about NOW activity
Which institutional owners are buying NOW?
Institutional owners buying NOW include investors who have either initiated new positions or increased their existing holdings based on recent SEC 13F filings. The activity table above highlights which funds added shares in the latest reporting periods and how their positions changed over time.
What does "buy" mean in NOW activity?
"Buy" means an investor increased their reported position in NOW compared to the prior reporting period. This reflects growing exposure to SERVICENOW INC (NOW) rather than necessarily a brand-new position (though new positions also appear as buys when prior quantity was zero).
Is institutional interest in NOW increasing?
Institutional interest in NOW can be assessed by comparing the number of tracked funds adding or increasing positions versus those trimming or exiting across the periods shown. A higher number of additions typically signals increasing participation among large filers, but it should be read alongside position sizes and the full table.
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